Outsourced Marketing is Not a Four Letter Word
Google changed their algorithm…again. Your emails are going to SPAM before your prospects even saw the message it took you 5 days to perfect. The link in this morning’s blog post that you spent all last week harassing a developer to write went to a 404 page. The API connector went down between your website and Salesforce and it took 10 days before anyone realized that your trial leads weren’t routing to your sales rep and now they’re past their free trial period. Another call to support to troubleshoot why lead routing is not working. Open rates are up, clicks are down.
Your hat rack is officially full.
Move from Marketing to Revenue Generation
Marketing Revenue Generation takes on so many forms, that it can be an impossible task to take it all on. But hiring a marketing FTE is out of the question. A true marketing generalist who can help with these things is simply out of the budget. We have to sell something to even consider bringing on more overhead. In order to sell, we need awareness and leads. To generate awareness and more leads we need help.
Oftentimes the solution is to hire a marketing major who just graduated from the local university. They understand technology, just took courses on the latest trends, are young and scrappy, and can just figure it out. We’ll call it “on-the-job training.” Sure it works…sometimes. Most of the time it takes three times as long and is bumpier than a cobblestone street.
What if you had an extension of your team who understands your product positioning and ideal customer profile and knows exactly what to do when that google algorithm changes? Someone not on the payroll demanding insurance and free lunch on Friday. Wouldn’t that be Jenius?
The Jenius Squad was built to do just that. To bring you the experience and execution of an agency with the drive and desire for the success of a CRO.
A full cycle Revenue Team allows us to jump in and support your constantly changing revenue generation needs without blowing up your marketing budget.